Everything in my life is ruined.

[xp_cypher]

The NHL unveils team superheroes.

I just...what?



"The Rocky Mountain mad man, unbridled risk taker who controls the elements of ice and rock."

And he looks like Bobby dressed up as Dr. Freeze, or something.

Whatever marketing idiot thought these up ought to be punched. Repeatedly.

Comments

[x-quebecois.livejournal.com]

Is this meant to be a stereotype? I am not so sure it is offensive. It seems accurate enough. (http://www.nhl.com/ice/news.htm?id=549577#&navid=nhl-search)

[x-cypher.livejournal.com]

It's not so much offensive in any of the depictions so much as...I don't understand the marketing decision behind it. And a lot of fans out there are likely to be staring at their screens going "...what the HELL?" Which is not the mark of a good marketing strategy.

[x-quebecois.livejournal.com]

Oui, it is ridiculous. I wonder if it was someone who is pro-mutant that began it, since it seems to show the Guardians in a positive light.

[x-cypher.livejournal.com]

That would certainly be nice, if that was the case. But mostly...yeah, ridiculous.